Step off a cliff, and the law will be in force whether we think it ought to be or not. the point of the book, with this idea of “immutable laws,” is that we must deal in the realm of “what is” and not “what ought to be.” After all, the law of gravity doesn’t care what we think it ought to be. What do you mean there is no objective reality? If you build a crappy product, all you need is a marketing wizard to win the perception game to capture the heart of the customer? Everything else is an illusion.”Īt first, this quote made me squeamish. All that exists in the world of marketing are perceptions in the minds of the customer or prospect. Then they sail confidently into the marketing arena, secure in the knowledge that they have the best product and that ultimately the best product will win. The Law of Perception: “Marketing is not a battle of products, it’s a battle of perceptions." “Marketing people are preoccupied with doing research and ‘getting the facts.’ They analyze the situation to make sure that truth is on their side. So, here are my three biggest takeaways from the book.
#22 immutable laws of marketing epub how to#
In fact, you can bank on it.īut if you learn how to harness the force behind these laws, you’ll build the marketing momentum-and escape velocity-you need to grow sales and outmaneuver the competition. The idea is that if you break any of these 22 laws don’t be surprised when sales plummet or your product launch fails to take off. That’s the main point from " The 22 Immutable Laws of Marketing,” the classic bestseller first published in 1993 by Al Ries and Jack Trout. Just as there are laws of nature, like gravity and physics, there are also laws that govern marketing that never change and will always deliver pain to anyone who violates them.
0 kommentar(er)
